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Creativity is the ability to think and imagine in an untethered way — free to truly explore the entire spectrum of possibilities.
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What Is Creativity?
Creativity is the ability to think and imagine in an untethered way — free to truly explore the entire spectrum of possibilities.
It’s a very unique skill, because we all get stuck in loops and narrow routines of thought. Creativity is the power and ability to break those.
Creative is especially helpful whenever you’re solving a difficult problem. Because no matter how difficult the problem or situation, there are always moves to be made that increase the odds of success.
Creativity gives you the ability to persist through doubt and poor solutions to find what truly works.
It’s a topic neat and dear to me, as I started my career as a self-taught designer and ultimately grew to run entire creative teams at-scale — including at Apple, Block, Empower, and ClassDojo.
My Favorite Creativity Books
My favorite books on aspects of creativity, and how to harness its power, include:
- The Creative Act: A Way of Being
- The Making of Prince of Persia: Journals 1985 - 1993
- The Laws of Creativity: Unlock Your Originality and Awaken Your Creative Genius
I also love books that demonstrate creativity in action, through the stories of fantastic creative work throughout history in advertising and technology:
- Insanely Simple: The Obsession That Drives Apple's Success
- Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
- Ogilvy on Advertising
- The Making of Prince of Persia: Journals 1985 - 1993
And because creativity requires both incredible ambition and persistence, I highly recommend reading these biographies of famous investors and entrepreneurs:
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